Sanita Iraq
Turning Packaging into a Consumer Engagement System
A digital awareness and engagement system connecting social media, AI-powered communication, retail guidance and QR-based consumer data collection.
Market Activation Snapshot
Approximate results from a recent 3-month activation in Iraq.
An editorial look at the engagement system.
Selected visuals from the product range, social media, QR campaign, AI response system and campaign creative direction.
Building awareness and direct consumer interaction.
Sanita Iraq needed more than regular social media management. The goal was to increase brand awareness in the Iraqi market, support sales, guide consumers to nearby points of sale and build a direct customer database through digital interaction.
A connected consumer engagement system.
Digital & Social Media Management
Content planning, publishing, paid ads and daily digital presence.
Content Production & Campaign Creatives
Photography, graphic design, campaign visuals and product-focused content.
AI Response System
AI replies across Facebook, Instagram and WhatsApp.
Multilingual Product Knowledge Base
Arabic, Kurdish and English support connected to a knowledge base covering 50+ products.
Point of Sale Guidance
Helping users find nearby product availability across the Iraqi market.
QR Campaign & Consumer Database
A scan-and-win system using unique codes to collect consumer data and prevent manipulation.
Scan the code. Win instantly. Build the database.
For Sanita's tissue product campaign, Elements built a QR-based participation system. Customers scanned the code, entered their information and unique pack code, then received their result instantly. The system was designed to prevent manipulation through unique codes and controlled validation.
AI-powered customer communication.
The AI response system was built to answer customer questions, explain products, guide users to nearby sales points and transfer conversations to the human team when needed. The system supports Arabic, Kurdish and English across Facebook, Instagram and WhatsApp.
What This Created
A digital ecosystem that connected social media, customer service, retail guidance, product packaging and consumer data into one practical awareness and engagement system.
Want to connect your products to real consumer data?
Let's build a digital system that turns awareness into interaction, data and measurable demand.